Bios

Troy Young

Troy Young has been a pivotal figure in Ontario’s tourism industry since becoming CEO of Attractions Ontario in 2004. His leadership has been crucial in enhancing the success of tourism businesses throughout the province. In addition to his leadership role, Troy has been nurturing future leaders as a Course Director at York University’s School of Administrative Studies since 2005, where he emphasizes administrative excellence and innovation.

Troy is a former Board Member and Chair of the Tourism Industry Association of Ontario (TIAO). Under his leadership, Attractions Ontario has twice won Tourism Employer of the Year from TIAO.

Troy holds a Masters Degree in Public Administration from the University of Western Ontario and has a robust background in public service, including a stint as a Senior Policy Advisor to Provincial Cabinet Ministers. His expertise in policymaking has had a notable impact on Ontario’s legislative framework.

Earlier in his career, Troy served as an elected official, gaining valuable experience in governance and public engagement, which he later applied in various leadership roles. He also has entrepreneurial experience as a former small business owner, which informs his innovative approach to tourism development.

With over 25 years of experience in government relations, Troy is a respected figure in policy shaping, tourism promotion, and education, dedicated to the economic and cultural enrichment of Ontario.

Phil Casey

Since 2005, Phil Casey has significantly contributed to the success of Attractions Ontario as the Director of Business Development. He collaborates with members across the province to develop and adjust marketing programs that advance the entire industry, ensuring alignment with current trends. His effective partnership skills earned him the honour of being named the 2019 Tourism Champion of the Year.

 

Phil has engaged with a diverse range of partners, from Ontario 1812 to Metro Grocery Chains. Recognized as a leader in the field, he has spoken at numerous provincial conferences and events and has developed workshops to educate Destination Marketing Organizations and their partners. In 2019, he also crafted an attractions course for Conestoga College.

 

Before joining Attractions Ontario, he was a Regional Manager at Putting Edge for five years. Phil studied Retail Marketing at Sheridan College and lives with his wife and two sons in Burlington.

Kate March

Kate March is an accomplished communications specialist and has been the Director of Communications for Attractions Ontario since 2007. She holds an Honours Degree in English and History from the University of Toronto and a Post-Graduate Marketing Certificate from Sheraton College. Throughout her career, Kate has developed a strong network that includes social media influencers and radio stations, where she has excelled in strategic communications and media relations.

 

With a focus on measurable results, Kate has optimized communication strategies to enhance audience engagement and brand presence across digital platforms. She skillfully analyzes the effectiveness of communication tactics, making strategic refinements to increase reach and impact. Her comprehensive management of social media strategy encompasses innovative content creation and dynamic community engagement.

 

Kate’s expertise also extends to maximizing online visibility with limited resources, showcasing her ability to navigate and leverage the digital landscape for optimal promotional gain. She lives in Pickering with her husband and two children.

Tine Elgsaether

Tine Elgsaether is the Membership Coordinator at Attractions Ontario, bringing over a decade of experience in the tourism industry to her role. She holds a BA (Hons) in International Relations and European Union Studies, showcasing her sound foundation in global perspectives and policy analysis. Tine has honed her expertise in the sector through her previous roles with the City of Toronto’s Tourism and Special Events offices, where she excelled in project coordination, analytics, and demonstrated an exceptional work ethic and meticulous attention to detail.

 

In addition to her professional accomplishments, Tine is also a semi-professional violinist, blending her passion for music with her career in tourism. This unique combination of skills and interests enhances her ability to engage with diverse stakeholders and enriches her contributions to the tourism community.