Andy is the Director of Marketing, Strategy, Brand & Partnerships at Illuminarium Toronto, a groundbreaking venue that offers immersive and multisensory entertainment experiences. He oversees all marketing efforts, identifies and explores strategic partnerships, and contributes to the development of house brands for Illuminarium. With over a decade of experience in design, UX, and creative management, Andy is a passionate and results-driven leader who specializes in creating immersive and interactive experiences that connect brands, fans, and customers. He is currently the Creative Director at Secret Location, an award-winning studio that combines cutting-edge technology and storytelling to craft engaging and memorable experiences. Andy has worked with a roster of big brands, including Pinterest, Shawn Mendes, Samsung, The Globe and Mail, and the Bank of Montreal, and has won a Canadian Screen Award and a Digi Award nomination for his innovative and collaborative work on Donculous Dash, a game that integrated with a TV show. Andy's mission is to bring to life ideas that can change the way users use technology in everyday life.
