Our Attraction Member category is reserved for the attractions sector and is open to businesses which fit the below definition of an “Attraction”.

What is an “attraction”?

An attraction is defined as a natural site, a man made facility, an establishment or an area that generates visitation by providing an opportunity for individuals to participate in one or more of the following activities/experiences:

  • Aboriginal and Cultural
  • Aerial Sports
  • Amusement/Theme Parks
  • Animal Park/Aquarium/Zoo
  • Art Gallery/Museum
  • Casinos & Gaming
  • Heritage and Educational
  • Eco & Nature Centres/Parks/Gardens/Trails
  • Entertainment Complexes/Sites
  • Events & Festivals
  • Golf
  • Historic Sites
  • Performing Arts & Entertainment
  • Shopping
  • Spas
  • Sports/Outdoor Activity
  • Touring/Cruising
  • Water Adventure
  • Winery

Membership Fees

Full Membership
Membership dues are based on the annual admissions or attendance at each attraction.

Annual Admission/Attendance Annual Membership Dues
Under 15,000 $140
15,001 – 50,000 $235
50,001 – 99,999 $375
100,000 – 199,999 $475
200,000 – 399,999 $625
400,000 – 1,000,000 $825
Over 1,000,000 $1,000


Membership fees are payable on January 1st of each year. The first year of membership will be pro-rated from the first of the month in which you join. Annual renewals are automatic unless written notice of cancellation is received by December 1st of each year. Please note, for those attractions that have more than one site, membership dues include the listing of only one site in

Passport Magazine and on our Web site. An additional fee of $100 per site applies should you wish to list extra venues.

For Other Tourism Related Businesses…

Destination Marketing Organizations (DMO) & Visitor and Convention Bureaus (VCB) Membership

DMO Members, by our definition, are representatives of an organization that markets and promotes tourism within a specific geographic area such as a town, city or region as a representative of a cluster or group of tourism businesses. Examples of DMOs include municipalities, chambers of commerce, convention & visitor bureaus, regional tourism associations and tourism offices.

DMO Membership dues cost $400 per year. DMO Membership includes a free text listing in the Passport Magazine, exclusive advertising opportunities, free basic web listing and link to your web site, copy of our monthly Connections Newsletter, inclusion in our Membership Directory, invitation to the AGM, access to our research and advocacy, promotion of regional events, referral service through our toll-free consumer hotline, and free distribution of your marketing materials, and co-operative advertising opportunities. Call 416-868-4386/877-557-3386 or email to find out if your organization qualifies.

Affiliate Membership

Affiliate membership is available to organizations and groups with the object of providing a product or service to the Ontario tourism industry including but not limited to suppliers, hotels, tour operators and educational institutions. This can include governmental, semi-governmental or private corporations.

A $400 annual fee applies to those organizations wishing to become an affiliate member of Attractions Ontario (available only to non-attractions). Affiliate members have the unique opportunity to participate in various programs and are able to take advantage of some of our membership services. Exclusive sponsorship opportunities for affiliate members are available throughout the year. Please contact Attractions Ontario at for more details about the next upcoming opportunity.